Group W (CBS Westinghouse) Traveling Exhibit: Hartford, CT
Exhibit Model
The Conference Rooms:
The nose of each trailer holds the climate controlled conference rooms. The doors, which open with an electric switch, will incorporate a screen print medium that permits the people in the conference room to look onto the floor but prohibits anyone from looking inside. This creates an ideal atmosphere, both open and spacious while maintaining privacy. Each conference room is equipped with a built - in media center for sales presentations. The walls adorned with large bold graphics that creatively depict scenes from different programs.
The Staging Areas:
The front of the fueling complex is made of a service ramp with a textured backlit surface that levels out onto a staging area. The center stage is perfect for performances and interviews. The staging area contains a graphic of the earth detailing each of Group W Network’s service hubs around the world.
Information Kiosks:
The information kiosks will masquerade as futuristic fuel pumps. These high - tech curvilinear pumps will contain built - in monitors for easy accessibility and provide shelves to caddie brochures.
Activity Areas:
Various activities can compliment any performances and can be included in designated activity area. Some example areas: “Nerf” horshoes, trying your hand at lassoing, arcade style video race cars, and trivia games with a host.
To complete in the fast paced cable TV market the program provider must portray an image of being on the cutting - edge of tomorrow’s vision. We wanted to convey that the programs supported by GWSC are contemporary, yet reassure the affiliates that the roots of its programming have not been compromised. We feel this exhibit successfully provided an entertaining attraction that allowed the attendee to view GWSC as a dynamic whole, while simultaneously experiencing each channel’s unique flavor.
1543 Brobridge Drive / Jackson, Mississippi 39211
tel (601) 957-9660
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